Guiding the oldest manufacturer of fine watches on its global digital strategy, from search marketing to brand analytics
Bringing one of the world’s most prestigious auction houses to a digital Chinese audience.
The most visible watch brand in the world, thanks to search engine optimization.
Strengthening a world-leading executive education school through visibility and conversion enhancing digital activities
Crafting a global digital strategy and roadmap for a Swiss watchmaking icon
Modernizing a century old art and luxury writing instruments brand through creative social media communications
welcome to DLG. The digital agency of forward-thinking luxury brands
A global company: Creative, innovative, results oriented
Bespoke Digital Marketing and Communication Services for forward-thinking Luxury Brands.
Strategy & Planning
Digital success begins with a strategy and a plan. DLG partners with luxury brands to define strategic digital roadmaps and implementation plans.
From ensuring that a brand’s site is best optimized for search engines to purchasing ads for strategic keywords, DLG ensures maximum presence within search engines, a key destination for luxury consumers.
Social Media & PR
Facebook, Instagram, Sina Weibo, WeChat, and more. From communication and content planning to influencer marketing, DLG ensures luxury brands connect with the right audience.
Ecommerce & CRM
Driving sales online is both a science and an art. Combining an understanding of how the luxury consumer behaves online, with technical know-how, DLG drives e-commerce sales and CRM tactics.
Analytics & optimization
Ensuring that a high-impact campaign resonates with the right audience requires identifying key success metrics and knowing how to track and optimize them.
Partnering with the best designers in the industry to bring beautiful, dynamic, and unique digital experiences to a luxury audience.
Designing for smartphones and tablets is no longer an option, but a must. Working with experienced developers, DLG ensures that the brand experience is the best it can be on ALL digital devices.
Crafting a brand’s story in the digital space requires a unique mix of creativity and technical expertise. Through the use of the latest digital media technologies, DLG brings the story of the brand to life.
A selection of our clients
What Sotheby’s says about DLG
“We were impressed with Digital Luxury Group’s ability to understand our business and global goals. We continue to use their final deliverable as a practical road-map to key global initiatives.” ~ Shannon E. Delage, SVP, Worldwide Director of Digital Marketing
What IMD says about DLG
“The DLG team has shown insightful expertise in analyzing and understanding IMD customer’s behaviors online. Today we are able to measure the effectiveness of all our online marketing and multi-channel activities to promote research and generate sales leads.” ~ Claudio Crivelli, Marketing Manager, IMD
What TAG Heuer says about DLG
“DLG’s strong international expertise in emerging markets, as well as their understanding of the complex world of luxury professions, particularly watchmaking, reinforced our decision to work with them.” ~ Frédéric Layani, International Head of Internet & CRM, TAG Heuer